What are we doing to save the planet?
We want you to know that our commitment with the planet is REAL! and we´re here to make a shift in your way of choosing fashion.
Raw Materials
WATER
Growing cotton, even organic, demands a large amount of water, producing severe droughts in some areas of the planet.
FOKUS upcycled products take almost ZERO water.
- 1 Regular cotton t-shirt: 2750 Lts of water
- 1 FOKUS t-shirt: 0 Lts of water
- We save 30 millions lts of water yearly
RPET BOTTLES
70% of pet bottles around the world, end up in oceans or landfills.
FOKUS products are made out recycled Rpet bottles.
4 pet bottles make a FOKUS t-shirt.
TEXTILE WASTE
20% of textiles used in fashion, end up as waste polluting our planet.
90% of that waste is recyclable, and only 3% is actually recycled.
FOKUS products are made out from top quality upcycled cotton fibers.
HAZARDOUS CHEMICALS
25% of all toxic chemicals used in the world are from the textile industry.
(Pesticides, fertilizers, Dyes), and 18% of all pesticides worldwide are applied to cotton plants,polluting our farms and groundwater.
FOKUS products are Pesticides-free and fertilizers-free.
DYES
Dye processing takes many toxic chemicals and is a massive source of water pollution.
FOKUS products are Dyes-free.
