FOKUS GREEN: THE 1ST FASHION COMPANY IN COLOMBIA WITH A “B” CERTIFICATION

FOKUS GREEN: THE 1ST FASHION COMPANY IN COLOMBIA WITH A “B” CERTIFICATION

FOKUS GREEN has been awarded with the globally known “B” certified corporation title. This is such an honor and a motivation for everybody at FOKUS to keep leading the change in a traditional industry through example and ACTION!

What is a B Certified Corporation?

A Company that is a “B certified corporation” aspires to be the best company for the world and not just the best of the world. All B-Companies measure their social and environmental impact and make a personal, institutional and legal commitment to make decisions considering the long-term consequences of their actions on the community and the environment. They assume with responsibility and pride to belong to this global movement of companies that want to make a change, using the force of the market to provide solutions to social and environmental problems.

Certified companies are committed to continuous improvement and place the business objective at the center of their business model. Thus, they commit to a continuous development plan, which goes from the logic of mitigating negative impacts to a new logic of generating positive impacts.

B Companies are companies that use the force of the market to provide concrete solutions to social and environmental problems. They are companies that define a purpose that seeks to generate a positive impact on society.

One of our beach cleanups in Buenaventura, Pacific Ocean
Recycled textile process
PET bottles, from waste to fashion

“B Corporations are those who attempt to be the best FOR the world, not the best of the world”

The certification process is also a declaration that we are willing to measure and manage our company including purpose, accountability and transparency beyond the financial aspects. That is what the new economy that is being built by companies, union leaders and also by entrepreneurs and smaller businessmen is all about. We are part of a global Movement of Companies and people who seek to build a new economy, which seeks the well-being of people, societies and nature, using the force of the market to solve social and environmental problems.

It’s really a pleasure to be the first fashion company in Colombia to get this acknowledgment, and we’re commited to spread the word and the formula to produce better fashion: Sustainable, Ethical, Coherent.

Written by: Camilo Jaramillo – CEO

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